Goode Coaching
I'm a coach, business psychologist and brand strategist on a mission to improve working life for everyone.
I offer executive, group and career coaching, and consultancy that spans candidate assessment and selection, organisational research and the development of EVPs that bridge the gap between brand and culture.
My background is in marketing and advertising, with 25+ years' experience in senior agency and marketing leadership roles in the UK, Europe and Canada. After 3 years as a headhunter, I retrained as a coach and business psychologist. I now work with people in all kinds of sectors, but especially with senior people in creative start-ups and SMEs.
If you’re facing a challenge that might need an as-yet-unclear mix of strategy, coaching and business psychology, please do get in touch: I’m always happy to offer an initial consultation whether you need a handful of coaching sessions, guidance around the use of personality asssessments, a hand in understanding what's working (and maybe not working) in your organisation, or a good answer when someone says "...but what IS culture, exactly, and how do you measure it?".
Testimonials
“Lucy is my secret leadership weapon. Whatever problem or issue we're tackling in a given session, she helps contextualize it and broadens my perspective on what could be behind it and how it might be tackled. She's a brilliant leader in her own right… I leave every session with Lucy feeling lighter, smarter and more confident. I can't recommend working with her enough."
CEO, Canada
“Whether working through the big strategic stuff or fine-tuning smaller stuff Lucy is an excellent thinking partner. She knows her onions and strikes the right balance between questions, provocations and theory to get you to your best next action... She sets you up to act. You will have a more positive mindset, greater clarity of thought and the confidence to do what must be done.”
CEO, London
Lucy is an incredibly qualified coach with all the theory, tools and experience you could want, but when combined with her own professional background, her approach becomes invaluable...the experience was uplifting, energising, clarifying and confidence-boosting.”
Strategist, London
"Lucy was amazing. Working with her was very special. Her energy and openness was contagious in the best way possible."
President, Canada
"She makes it feel like an adventure rather than a problem to be solved... Lucy is frank and forthright whilst also being incredibly kind. It’s a very different style to the other coaches I’ve worked with. I worried that I’d be “performing” a bit, but that hasn’t been the case at all. The time is always uplifting and fizzy. And I’ve felt safe to be vulnerable and open."
Products and services
Consulting services
Particular strength in bringing brands to life internally: I combine my experience as a brand and comms strategist with my training as a business psychologist to bridge the gap between 'brand' and 'culture', working closely with teams to identify problems, build solutions that are more likely to work, and develop a plan to implement them.
Leadership & Executive Coaching
I act as thought partner to senior leaders as they negotiate everyday organizational life, and support new leaders as they establish themselves in their new roles.
My particular interest is leader identity: understanding what ‘leadership’ means to you, and what kind of leader you are (or want to be). In practice, this involves digging into values, strengths, beliefs, and assumptions to better understand what drives you, and what might be holding you back. The ultimate aim is to enable you to lead in a way that’s true to you, while developing the self-awareness and skills that will benefit the organisations, teams and cultures you work with.
Career Coaching
Helping senior people at a crossroads (a cliché, but a useful one) to work out what they actually want to do all day, with practical support on how to get there. I encourage equal parts reflection and action: self-knowledge matters, but you learn by doing - and you’ll feel better for having started.